About

MEET THE TEAM

Natalie Reading

A creative and energetic leader with a passion for sports, events, and storytelling.

In her most recent role as Assistant Athletic Director for Waterfront Athletics at The Gunston School, she ran the school’s busy sailing and rowing programs—managing a fleet of boats, leading student-athletes, and organized large regattas.

With a background in marketing and event management, Natalie blends big-picture vision with day-to-day hustle. Whether she’s coaching on the docks, planning a team celebration, or building a brand campaign, she brings enthusiasm, organization, and a deep love for bringing people together.

Business Woman smiles while sitting in a chair

Yvonne Purpora

Seasoned marketer, project manager, and proud mom with over 30 years of experience helping businesses grow.

A former small business owner herself, Yvonne brings a strategic mindset and personal touch to every project she tackles. After moving to Maryland’s Eastern Shore and raising her daughter, she returned to the marketing world—partnering in 2018 to co-lead Social Point Media & Marketing with her daughter, expanding it into a full-service digital agency.

Known for her warm personality and sharp business sense, Yvonne thrives on building client relationships, creating smart campaigns, and making things happen. When she’s not managing marketing strategies, you’ll find her cooking for loved ones, exploring new places, or enjoying a good glass of wine with great company.

We’re a mother-daughter duo who understand the challenges small business owners face—because we’re small business owners ourselves.

Social Point began with a simple mission: to ease the burden on fellow entrepreneurs by offering Facebook Management services. As our clients’ needs grew, so did we. Today, we offer a full range of digital marketing and traditional advertising solutions—but our core belief remains the same: your success is our success.

We founded Social Point to help business owners reclaim their time and focus on what they do best; whether that’s creating, building, networking, or leading.

At Social Point, we're here to guide you every step of the way—always pointing you in the right direction.